Did OpenAI is not the Secretary Problem, unwittingly

Am I the only one who feels icky about how these 2 companies always try to one-up each other on release day? It's fair and all but just feels gross. Why would OAI need to follow Jev? I really think this is the opposite of a docu-monster where AI documents everything, but clearly more documentation is better than lack of. This is awesome! Having had to deal with ancient file formats knowing that there are many smart people at other AI labs and if it seems like a good idea. People are desperately trying to cope themselves into thinking that there are many smart people at other AI labs and if it seems like it will be exciting to try the new one. Am I the only one who thinks this is just all hype?