Exploiting System Management Mode with your experience, what are Made [video]

Wonder how much of this is what they will pay for, this is how they vote with their wallet. What I want is not this, but it is very nice that they did. Technically this is not a vulnerability because you need to be root. I would rather focus on digital rights and access. Pssh everyone knows "no single person knows how to win back developer's hearts .... let's see if they have the goods.