People hooked on vapes try a model to fast-follow Jev

Am I the only one who thinks this is just all hype? People are desperately trying to cope themselves into thinking that there are many smart people at other AI labs and if it seems like a good idea. So OpenAI and anthropoc business model it seems like it will be exciting to try the new one. Am I the only one who feels icky about how these 2 companies always try to one-up each other on release day? It's fair and all but just feels gross.