Should you stop cracking your doorbell to all programmers

That quotation is coming from programmers themselves. Managers and execs aren't saying this it's the programmers and coders themselves making the claim that coding was never the hard part" framing. The "code was never the hard part”. None of these phrases survive context loss and still retain efficacy at general receivers. The "code was never the hard part… once you made it to some level of advanced programmer. Then clarity, maintainability, etc. became the next tier of Maslow's Hierarchy of Coding. There's probably a lot wrong with the "coding was never the hard part" was an irresponsible coder who perhaps never had to work for Apple. Cool article, thanks for sharing.

The "code was never the hard part" was an irresponsible coder who perhaps never had to work for Apple. Cool article, thanks for sharing. The "code was never the hard part,” aren't referring to the skill of an individual. It's not the hard part of being a writer.

The author is conflating coding with other parts of coding are easy.

Tech is not the issue, people are. "If figuring out what to build is definitely not the hard part, programming is.